BusinessWhy online betting is increasing in India

Why online betting is increasing in India

The humongous population in India find cricket as the biggest source of entertainment, followed by cinema. With the increased use of the internet and android phones, and other gadgets, access to live news of scores and watching live matches on phones have become popular. People are no longer restricted to sit in front of their TV sets, compromising other schedules. The gambling industry is one of the fastest-growing industries globally, with market values estimated upto 12.9 billion USD two years ago. It is estimated to see enormous growth over the next five years. Betting over sports is increasingly gaining popularity in India as well.

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Cricket fans are showing an increased interest in online betting across all the states in India. A variety of sports betting websites and apps are on the rise. But deciding or determining the top betting website continues to remain a challenge. Although there is ambiguity over the legality of online betting in India, this sector keeps growing surprisingly and is suspected of growing into a big business. Through this article, I will attempt to understand the biggest contributing factor for the rise of the online betting business.

Easy money is said to be the greatest contributor to the growth of the online betting industry. The temptation of being able to make money online is huge. In India, most online betting happens on cricket; with IPL matches, 20-20 matches, and other test matches, there is always an event that one could place a bet on. Why would anybody resist when you can bet without having to travel anywhere and wager right through the comfort of your home and bet through the phone? All you have to do is place the bet and wait with anticipation for the consequences. The easy, comfortable, quick, and convenient service is a plus factor for online betting.

A report released in 2020, Indians are now spending about one-third of their day on the internet and their smartphones. With the increased use of android phones and easy access to the internet, there seems to be an increased number of people watching sports live. Online sports betting is easily done through apps that can be downloaded over playstore. As the majority of Indians currently use android phones, it has become increasingly easy for them to bet.

The status of the legality of online betting in India remains ambiguous. Indians are assured of the loophole in the current law taking no stance towards or against online betting. Indians can continue to attempt their chances at online betting as the current betting sites are situated outside of India. Since the betting sites are situated outside, the Indian government or law has little to say in their operations. Also, the frequent news of online gambling being made legal in the future is heard through the grapevine from time to time.

With the increased use of online betting sites and frequent gambling on the cricket matches over the entire season of the Indian Premier League, Gamblers begin to believe that they have a special knack or intuition towards the winner of a game. Most of the time, the betters also make their choices on investments made by various prestigious sports organizations and management agencies. The betters are also happy with online betting as they get to bet from the comfort of their homes. 

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