Business4 Reasons Why You Should Use Videos When Recruiting

4 Reasons Why You Should Use Videos When Recruiting

This is something that you already understand: to attract elite talent. You have to do more than grab their attention and enchant them. And so, these days, stunning encompasses far more than bullet point position description. 

Using video for recruitment helps boost your firm’s open positions. Company branding and recruitment efforts are one effective approach. You can read through this article to find out why you should use video content when recruiting. 

Helps In Enhancing Candidate Experience

Videos are most typically employed during the candidate’s journey’s engagement stage. A video is a great platform for presenting your employer’s brand and corporate culture to potential job seekers and selling your employer’s business model. Because of this, several organisations have begun to include videos on their employment sites, share them on their social media pages, and use them in recruitment letters. Video recruitment letters are an excellent approach to attracting the greatest prospective employees.

On the other hand, videos can be employed in the final phases of the recruiting process. Videos are an excellent approach to sending a particular message to your potential employees. You can ensure a quick and tailored information exchange during your recruiting process by employing videos, which can enhance your candidate pool dramatically.

Cost-efficient and Less Time Consuming

You won’t waste time promoting your available positions across several platforms because job ads with videos draw more job hunters. As a result, you’ll be able to attract more candidates in a shorter amount of time. As a result, your entire hiring process will be greatly shortened, and your recruiting and selection will be significantly better.

Furthermore, don’t underestimate the value of video screening and interviewing. The video screening procedure will allow you to save hours on planning, travelling, and inviting prospects into your office.

Aside from this, you won’t be spending that much money boosting job ads with videos because they attract more hits, comments, and applications. Thus, you didn’t have to waste as much money advertising them to get a consistent number of job applicants in your recruiting channels.

More Job Posting Views, More Applicants

To attract the top candidates, you must differentiate your job listings. Adding substantial videos to your open positions is a terrific method. Did you know that job posts with video symbols get 12 per cent more views than those without?

Videos are effective at catching the attention of possible job prospects and persuading them to apply for your vacant vacancies. Besides, job advertisements featuring videos receive 34% more applications. So, in another sense, by including a video in your job advertising, you will be able to choose among a substantially larger pool of candidates.

Great For Promoting Your Brand

Videos are ideal for establishing your corporate image and showcasing your organisation as a fantastic workplace. You can use videos to create a story about your business, showcase the company’s values, and showcase your engaged workforce. 

You can also show off your corporate culture and workspace, giving potential candidates a window into what it’s like to work at your place of business. All of these will assist you in doing more than simply telling candidates that you are an excellent employer. You can show them how amazing it is to work at your business by using video for recruitment.


Using video in your recruiting process can allow you to improve the entire employment process. For example, you may use videos to reach more prospects, grab their attention, and showcase your corporate image convincingly. You can also improve your application rate, evaluate and assess opportunities, connect with job applications throughout the recruiting process, and enhance the candidate pool.


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