Some of the highest-paying keywords on Google Adwords are long-tail keywords. These are not single words but actual phrases which often have many different meanings to each person searching for them yet still contain a value in them.
If you’ve done any research locally, you know how important local SEO is right now. A typical search might be like “Dog Walker -Singapore” or “Bagels in Manhattan,” which are phrases that include multiple words or concepts to find what you need.
One problem, though; when you search for these long-tail keywords, your website may not usually show up on the first page of Google Results (SERP). This is because Google loves relevancy, and it would be nearly impossible to post exact results for every phrase under the sun. The solution? Local SEO.
What is local SEO?
Local seo is when your website shows up in search results when people are looking for something specific to their location. For example, someone searching for “Italian Food Brooklyn” may want a local restaurant that serves Italian cuisine in his/her area.
This is where local SEO comes in; helping your website appear higher up on the SERPs (Search Engine Result Pages) for any given location. When people can see your website when they search for something specific to their needs, it’s more likely that they will visit your site instead of another listed above you. In addition, Google provides a map with all of the relevant information right next to the link, so if you have a physical business location, this method can be extremely beneficial.
How to get started?
There are many free and paid services that allow you to select a radius from an address or zip code and submit it online for a report on how well/poorly you’re doing currently with local seo. The free tools such as Moz Local and Yext can be very helpful to gain insight into how you’re doing. If these results show up unfavorable, you might want to consider paid services for official business listing if you have a physical location. For more information, check out this site:https://www.firstpagedigital.sg/seo/local-seo/.
The way to improve your local seo results is to ensure that you have the proper business information listed online in order for Google and other search engines to know exactly what they’re looking at. This includes not only a physical address but the proper phone number, directions from major highways, photos of your business/services, hours of operation, and more. In addition, Moz Local allows for new locations which show up on Google Maps if you have just opened a new branch or location, so be aware that you can work towards improving any aspect further down the line as well!
Last but not least…
Keep in mind that even though this article primarily discusses local SEO strategies related to businesses with a physical location, the same rules apply to websites/bloggers as well. If you want to show up higher on SERPs for a specific location, make sure your website url has the city and state in it somewhere!